We leverage tools from design, coaching, and the social sciences to deliver insights and catalyze innovation.
Learn & Empathize
Identify, understand, and quantify unmet needs. Explore the context of use and identify critical pathways.
Ethnography, Contextual Observation, Interviews, Competitive Usability Tests (how users feel about the competition), Cultural Probes, Sensing Journies, Diary Video, Personas, User Journey Maps. Affinity Diagrams
Surveys, Usage Data & Analytics from existing solutions, customer service, and CRM.
Ideate & Explore
Generate concepts, get feedback on solutions, choose the best path forward.
Empathy Prototyping, Spectrum Maps, Concept Testing, Preference/ Comparison Testing, Initial Usability Tests (paper prototypes, lo-fi wireframing), Storyboards, Mood Boards
Concept validation surveys
Ensure designs deliver easy to use and efficient experiences.
Iterative Usability Testing, Multi-touchpoint Experience Tests
Card Sort/ Tree testing, Post Launch A/B Testing
Creativity is a human-centered endeavor, and we can improve performance and outcomes with good creative processes and facilitation. We facilitate activities to kickoff projects, align teams, and drive innovation. Here are some workshops we offer to help teams thrive.
Design Thinking 101
Art of Co-Creation
Open Space Technology (OST)
Six Thinking Hats
Force Field Analysis
Focused Conversations (ORID)
Participatory Action Planning
3-D Concept mapping
Lego Serious Play
Thinking In & Out of the Box
Asset Inventory & Exchange
Dovetail, EnjoyHQ, Qualtrics, Miro, Mural, Sprig, SurveyMonkey, Google Forms, Screenflow, Usertesting, Userlytics, Lookback, Dscout, Notion, PickFu.
Adobe Creative Suite, Figma, Final Cut Pro, LucidChart, Miro, WIX, WordPress.
Ableton Live, Native Instruments
Great design begins with connecting to people. Innovation is driven by people. We can help you understand users and empower your team by delivering insights and catalyzing innovation.