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Why you can’t believe users’ explanations.

Why you can’t believe users’ explanations.

by Bryan Rill | Oct 26, 2020 | Design Insight Series

People love surveys, asking user preferences or why they did this or that, or why they like one thing better than another. The problem with this approach lies in the fact that we humans don’t know why we do things! A large part of behavior is...

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    Rill Insights

    Product Research & Design Agency

    United States of America

    Recent Posts

    • Create Happier Customers & Speed up Development
    • The importance of human-centered design in development of aging industry products & services.
    • Who are my users?
    • Home
    • Services
    • Portfolio
    • About Us
    • Ideas
    • Art of Co-Creation
    • Contact