On this episode Chaos to Clarity, Eric Weiss sits down with Dr. Bryan Rill to discuss the significance of human-centered design, product-market fit, and research in product development. They debunk the solo genius myth and highlight the importance of understanding...
In this episode of the Design Insights Series, I address one of the first questions to ask in new product development, “Who are my users?” I explain why this question is important to ask, and how to answer it, using the ethnographic tools of observation...
In this episode of the Design Insight Series, I answer the question, “What can ethnography contribute to design?” For anthropologists and designers, this video explains the value of ethnography and calls for collaboration across disciplines. The result?...
People love surveys, asking user preferences or why they did this or that, or why they like one thing better than another. The problem with this approach lies in the fact that we humans don’t know why we do things! A large part of behavior is...
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